“We needed to review our strategy, prepare a business plan that matched our complex business model, and implement the right actions to help our company consolidate its core business, as well as launch new products.

What I liked about Rycom Business Services is that the planning process was specific to our business and not template driven. We received a fresh, outside perspective and now have new tools such as a brilliant financial model that reflects our real situation and allows us to model different scenarios.

Ray’s business experience was so important in helping us implement changes to the way we do things. He understands our industry well and his attendance at important customer and partner meetings with my staff has been a great education for them and has added credibility to Redcoal.”


Stefan Kaspar, CEO, Redcoal Pty Ltd

“We needed to put in place a strategy to analyse and then act on local and overseas market opportunities for our new product lines. Ray’s expertise in analysing market opportunities both in Australia and overseas has been invaluable. He has suggested market entry strategies, developed presentation kits and conducted market visits on our behalf.

Thanks to Ray’s skill and hard work, we now have distributors in India and ongoing discussions with potential distributors in SE Asia (most particularly Indonesia). Ray has worked tirelessly to develop costing and pricing models and provide prospect lists and sourced other new opportunities. We would not have been able to source these by ourselves.

Ray has also been a strong support and a key influence in selecting new sales staff and in assisting our staff to work more effectively as a team.”

GSL Electronics

Lindsay Jones, Managing Director, GSL Electronics Pty Ltd

“Our business was lacking direction and I sought Ray’s services to develop a plan to re-structure our business units into a unified operation. Ray’s direct approach and focussed strategic planning was what he provided to get us back on track to profitability.

Ray was quick to grasp the issues and it proved to be a cost-effective solution. I have no hesitation in recommending Ray for your business.”


Paul Cope. Managing Director, SternFIRST Pty Ltd

“We had a problem in what we were communicating to the market. Our literature was too product focused. Rycom Business Services helped us identify and articulate the real benefits for our customers.

I was impressed with Rycom’s understanding of our technology and the professional support that they gave us.”

AEP Networks

Aiden Whiteman, VP Asia, AEP Networks

“Ray was instrumental in assisting Consensus Group take the new idea of introducing the Consensus Group GreenTech Awards, documenting a business and action plan and then helping implement it by lobbying private and public sponsors and supporters and assisting with the Awards itself. We have just held the 1st year of the Awards and it will now become a permanent yearly event to promote Australian innovation.”

Consensus Group

Julian Day, Director, Consensus Group